This year, smartphone strategy focuses on costs, not tech upgrades. Saving money is key. Samsung's next Galaxy S27 phone may face screen changes.
These changes could lower the phone's quality. This news comes from research firm Sigma Intel. They shared findings with Phone Arena.
Screen Choices
Samsung's phone unit might not buy the base Galaxy S27 screen from Samsung Display. This is a big change.
Samsung wants to lower prices. Buying cheaper screens helps them do this. It could also affect Samsung Display's power with Apple.
Samsung Display will still make most screens. But Samsung may use BOE from China for the base model. This is a first for a Samsung flagship phone.
Steps Backward?
Samsung and LG make top-quality screens. BOE makes good screens too. But they are not as advanced.
BOE has supplied screens for phones like the Galaxy A57. This would be the first time BOE makes a screen for a top Galaxy S series phone.
The Galaxy S26 uses M13 OLED tech. The S26 Ultra uses newer M14 tech. M14 offers better brightness and power use. It also lasts longer.
Samsung is cutting costs. The Galaxy S27 might also use older M13 tech. It may also use BOE screens.
Base Models Less Important?
Samsung is not the only company cutting costs. The smartphone market is changing.
Apple might also cut costs on the base iPhone 18. It may not get the LTPO screen. The base model launch is delayed.
Samsung already raised prices for the Galaxy S26. If cheaper screens stop another price hike, buyers might be happy. Even if the screens are not as good.