TikTok has announced a new partnership with Apple Music. This allows subscribers to play full songs within the TikTok app. They no longer need to leave the app to listen. This move enhances the music discovery experience on the platform.
With this new feature, TikTok users with an Apple Music subscription can tap a "Play Full Song" button. This works when they find a song on the "For You" page or sound details. The song will play directly through the Apple Music player.
This step aims to make it easier to go from discovering a song on TikTok to listening to it fully. TikTok has become a major driver of song popularity and music trends globally. This was reported by TechCrunch and reviewed by Al-Arabiya Business.
Spotify Excluded from This Feature
Currently, TikTok does not allow playing full songs from other music streaming services like Spotify. This integration is exclusive to Apple Music for now.
The feature uses Apple's MusicKit technology. This means songs play through Apple Music. Listening time is counted towards the paid service.
Live Listening Parties with Artists
Additionally, both companies revealed a new feature called Listening Party. This lets fans listen to songs together in real-time. Users can interact with artists and each other during the session. This offers a new social experience for music lovers.
Both features are set to roll out globally in the coming weeks.
TikTok Focuses on Music Discovery
This announcement comes as TikTok is a major player in the music industry. It influences how new songs are discovered.
TikTok previously tried to launch its own music streaming service. It was later stopped. Now, its strategy focuses on being a key platform for music discovery. It connects users to various streaming services.
Tools offered by the platform include "Add to Music App." This saves songs to users' favorite music apps. The "Share to TikTok" feature lets users share music clips directly from Apple Music and Spotify within the app.
Last year, the company launched TikTok for Artists. This platform gives artists and production companies data and analytics. It shows how songs and content perform on the platform. This helps improve promotion strategies and audience engagement.