Indian company Ultrahuman wants to win back US market share. Its new Ring Pro got approval from regulators. This move sparks competition with Oura. Oura has become very strong in the US market recently.
US Customs and Border Protection approved the ring. This happened less than a month after its global launch. A previous court ruling had stopped Ultrahuman products from entering the US. This hurt the company, causing about $50 million in losses. Sales of its older Ring Air device stopped.
US Market is Key, Oura's Grip Tightens
The United States is the most important market for smart rings. It bought about 60% of all smart rings sold worldwide in 2025. That's 2.6 million units. The market is growing fast, about 59% each year. This information comes from a TechCrunch report.
When Ultrahuman faced import limits, its market share dropped. It fell from 24.6% in mid-2025 to very low numbers by the year's end. Meanwhile, Oura's share grew greatly. It went from 63.3% to 85%. Oura benefited because its competitor was not available.
Plan for a Quick Comeback
Ultrahuman is betting on its new Ring Pro. It plans to grow its presence in the US market in the next 5 to 6 months. The company is rebuilding its supply chains and distribution networks.
The new Ring Pro has a strong metal design. This helped it get past the recent regulatory hurdles. It also has better battery life. The data processing inside the ring is also improved.
The company has started taking pre-orders in the US. The price starts at $399. Early buyers can get it for $349. Shipping will begin on May 15.
Legal Battle and Ongoing Competition
Ultrahuman says it is still in a legal fight over patents. The company stated that the new ring's design aims to solve these patent issues for good.
India: A New Battleground
Oura is not just defending its US position. It has also entered the Indian market. Oura launched its Ring 4 there. This opens a new competitive front. India's smart ring market is still in its early stages.
Smart ring shipments in India dropped by 30.6% in 2025. Even so, Ultrahuman leads the market there. It holds a 30.4% share. Prices have also dropped to about $160. This is due to increasing competition.
Steady Global Growth
Experts predict the global smart ring market will keep growing. Growth is expected to be in the double digits. The US market is set for strong growth. Growth in India might be a bit slower.
New companies are entering the market. Existing companies are expanding. This means competition in this new sector will get tougher. Companies are working to create better devices. These devices will monitor vital signs like heart rate, sleep quality, and blood oxygen levels.