Egypt's internet use is growing fast. Entertainment content is leading the way. Reports show a big jump in how people use the internet. This growth is mainly from fun and engaging content.
The National Communications Regulatory Authority shared these findings. They looked at internet app use over 24 hours in 2026. Entertainment apps saw a 60% increase. This is compared to the same time in 2025.
Mobile internet use also grew. It increased by 12%. This is because 7.9 million more people are using mobile internet. Fixed internet services grew by 36%. This added 1 million new users.
Here's how different apps were used more in 2026 compared to 2025:
1. Short entertainment videos: Users uploaded and shared fun videos. Apps like Kwai and Likee saw growth. Daily video viewing reached 14.6 million hours. This is a 60% increase.
2. Email: Sending and receiving emails grew by 12%. Apps like Gmail are popular.
3. Map searches: People used map apps like Google Maps more. Searches increased by 29%.
4. Watching entertainment content: Streaming services like Netflix saw huge growth. Daily watch time reached 43.7 million hours. This is a 67% increase, the highest among all categories.
5. Online shopping: Buying things online grew by 10%. Sites like Amazon and Jumia are used more.
6. Browsing and downloading: General internet browsing saw a 12% increase. Users accessed news, education, and download content.
7. Social media platforms: Use of Facebook, Twitter, and similar apps grew by 5%.
8. Search engines: Google and Bing searches grew by 13%.
9. Online games: Playing internet games increased by 21%.
10. Online chat: Messaging apps like WhatsApp and Telegram grew by 6%.
11. Live video streaming: Sharing live videos on social media grew by 35%.
12. Remote meetings: Using apps like Zoom for meetings grew by 7%.